Sure,
you can build a blog in less than one hour, but can you build a successful blog
with significant traffic within an hour or two?
Definitely not.
Every
serious blogger wants their articles be seen and read at least a hundred times
or more. So, how is that possible?
Here are simple blogging strategies that
will absolutely improve your blog traffic. These can be used by newbies and
seasoned bloggers alike, and even by those who already have reached their
traffic plateau and need assistance expanding their platform beyond its initial
reach.
Examine your motives
You
want massive traffic to your blog, but why? Is it because you want to help web
users, be a great source of information, and make a difference? Or you just
want to make yourself popular?
If
you answer the latter, then better quit blogging now. If your main purpose is
to self-serve, you can be your own hindrance to your blog’s growth. Truth be
told is, people want you to talk about them, not you.
While
personal experiences are good starting points, enabling you to share first-hand
perspectives, spotlighting yourself too much all the time will draw readers
away from your site. Strive hard instead to be a resource and help others. And
that in return makes you a star.
Understand your audience
What
does your audience desires to know from you? One good tool you can use to
figure out what your audience is passionate about is Quora.
Through this platform you can get a good deal of people’s most pressing
questions and concerns.
Also,
when working out the things you want to write, consider the ability of your
target audience to spread the word. Some readers are more active evangelising
your output, while others are less concerned about it.
Hang out where your audience are frequent
Finding
out where a large portion of your audience regularly hangs out doesn’t need to
break the bank. You may already know a handful of blogs, forums, websites and
social media communities where conversations about your topic are taking place.
If not, a quick Google search can give you the idea.
Assuming
you’ve identified the communities where your potential readers gather, start
participating. Take note, however, that it is essential to get a good feel before
you jump into any of the conversation.
Send your blog post to relevant influencers
It
is easy as sending a short message like this: “I recently published an article
on the best apps for start-up owners and thought your subscribers might find it
interesting.” Just be sure to send your posts to readers, organisations or
blogs that would be interested enough to give your content some time and share
it with their networks.
Make Your Blog SEO friendly
This
is particularly crucial for Google search to rank your page. Include a headline
that users might look for in Google, such as “effective tips to.” Repeat
keywords from your headline in your overall text for about three times. You
definitely don’t want to appear like a spammer.
Add
links to credible outside sources as well. Doing so not only adds value to the
reader but also helps you rank in search engines. Google, for one, seeks
quality information.
Be generous with your sharing
Share
your blog content nearly as much as
you have to. Don’t fall into the mentality of “sharing once and forgetting
everything.”
Social
media plays a big role in doubling your blog traffic. Share your blog post
several times in a timely manner, depending on the platform. You may want to
tweet, Facebook share and Google+ your write-up as soon as you publish it. A
couple of days later, you may tweet it again, or Facebook share it the
following week.
However,
you should ensure that you’re not publishing the same message on social media again
and again, as this becomes spammy. By coming up with different teaser quotes,
you are likely to capture different readers.
As
you can see, it takes hard work and dedication to promote your article and the
methods are endless. On the brighter side, there are more effective resources
today than ever before, and some comes for free.
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